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Service Security Satisfaction


Essence of Arabia was conceived in 2005 by Cheryl Vaughn and remained small and exclusive for the first couple of years. The focus was mainly in and around Emirates Living, such as Jumeirah Islands and Emirates Hills. During 2008, with an already expanding and satisfied customer base of loyal clients, we are striving forward under a strong management team and an ever growing sales force.

Vision & Values

EOA embraces the constantly changing market and is striving to help make Dubai the most professional real estate system in the world. Headed by an excellent new management team and with an established and dedicated sales force, EOA is fast becoming a leader in the Dubai market.

Customer Service is at the heart of what we do and all our employees endeavor to provide a personal touch that exceeds our customers' needs. We are constantly updating and reviewing our systems and processes to ensure the delivery of our Key Strategic Objective: Satisfied Clients.

In today's continually evolving market, we believe it is imperative to commit to continuous learning about the profession in order to enhance our offerings, maintain our values and guarantee competence in what we do. We recognize that because of the pace in recent years of the Dubai market many brokers have concentrated on quantity rather than quality and it is this perception of Dubai that Essence of Arabia is trying to change.

"A great relationship starts with a meeting of visions" Tony Lake-Johns.

Why Us


Essence of Arabia prides itself on being a leader in terms of customer service. From the moment that we are first contacted through to the completion of each transaction, our team work tirelessly in order to make the process as simple and stress free as possible.

Our Sales Associates focus on building life-long relationships providing the dependable link between buyers and sellers and the landlords and tenants. Essence of Arabia has been servicing the Dubai market since 2005 and already has a large and satisfied customer base.

"The fundamental glue that holds any relationship together is trust" Brian Tracy


We have employed staff from all over the world, combining diverse insight and vast cultural backgrounds to create a strong and multi-disciplined team.

Our committed management team consists of experts in client service, marketing and media and leaders from other service based professions. The team is driving Essence of Arabia forward with innovative concepts, modern systems and customer satisfaction measurement tools, tailored for the real estate market.


EOA is a member of the Chamber of Commerce as well as RERA and places all staff through the RERA programme. Along with these certifications and the Dubai Municipality laws, our strict code of ethics means that no matter who you might be in contact with at Essence of Arabia, the service level will be consistent. We also provide comprehensive and continual training for each and every employee across all levels of the company. Our training includes in-depth market analysis and produces property professionals committed to learning about the continually evolving Dubai market. We do this in order to give our customers an assurance that they will receive the highest levels of commitment, professionalism and integrity.


Our innovative marketing solutions ensure that we have an abundance of customers and properties constantly available. Clients who employ us through our sole agency agreement receive added value with a dedicated and generous service offering. This exclusive service allows us to heavily market properties through the use of unique print, online and other marketing collateral, not offered to other joint-agency clients.


Due to our success in attracting high net worth individuals, we have created a custom personalized service to cater for these clients. This elite service is personally handled by the EOA Sales Director and offers clients complete anonymity and gracious professionalism.


Our website has been designed by the best to ensure that is easy to navigate, professional and aesthetically pleasing, creating a centre of attention for a large and desirable property and client base. However, you the client are able and most welcome to give us your suggestions in order to help perfect our site.

We believe that all of our employees are the best ambassadors for our brand. Together we bring you Service, Security and Satisfaction…

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You can get in touch anytime using the 'CONTACT US' tab at the top of this page.

We will be delighted to hear from you.

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Marketing your property
with EOA